THE AGENCY
The Shari Liu Agency (SLA) is a company specialising in luxury brand consultancy, brand partnerships, elevated bespoke events and luxury media services. Founded by luxury journalist, model and event producer Shari Liu, SLA offers a vast array of services to elevate businesses and give clients a platform within a range of luxury industries.
Despite having access to a wealth of global contacts, the personal and meticulous nature of the Agency is at the heart of its DNA: SLA not only has access to an extensive network, but understands how to cross-pollinate companies and foster meaningful connections to increase brand awareness. This has led the Shari Liu Agency to having impeccable brand equity across a diverse range of clients: cultivating and maintaining meaningful partnerships and connections to offer premium and bespoke solutions.
SHARI LIU FELLOWS
FOUNDERShari Liu is a professional journalist, luxury brand consultant, event producer and working model with over twenty-five years of experience in both the luxury lifestyle and media sectors. She has interviewed over 5000 individuals, from royalty to celebrities to heads of industry all over the globe, and has produced over 3000 prestigious events, including Prince Albert’s birthday party and the Calvin Klein Cannes Film Festival kick off.
Gaining an MBA with a concentration in communications, Shari Liu started out in modeling and events as well as fashion publishing. She was a handbag designer as well and then progressed into luxury publishing, events and marketing.
These diverse experiences led to her becoming involved with luxury editing and journalism, both on and off camera, taking Shari Liu around the globe, notably as the media anchor for the Monaco Yacht Show for over ten years. Recognised by Vogue as one of the top 100 most influential women in America in 2012, Shari Liu has secured her presence as a global networker who aids business development, secures partnerships and creates bespoke events and experiences for a diverse range of clients amongst her diverse and unparalleled personal network.
She was born and raised between New York and Miami and currently lives between Palm Beach and Aspen.
PHILANTHROPY
Alongside an extensive portfolio in the luxury lifestyle fields, SLA is highly committed to philanthropic work: Shari Liu, the Agency’s Founder, has been, and is currently a member of, a plethora of charitable and philanthropic committees.
Shari is currently the Co-Chair of the Aspen Snowball: an annual fête for the fight against pediatric cancer. In 2021, Shari was also on the Board of Directors for United Way of Santa Barbara (UWSB), an organisation with a mission to enrich the lives of children and families and build communities which improve school readiness and academic achievement, financial empowerment, and crisis response and recovery. Shari also acted as the Chair for the Red Feather Ball: a UWSB fundraising initiative that has run for 26 years.
PHILANTHROPIC COMMITMENTS
– Aspen Snowball
– BCRF
– Blue Marine Foundation
– CALM
– CORE
– Four Arts Palm Beach
– Kristi House
– Lotusland
– Make a Wish Foundation
– Miami Children's Hospital
– MISO
– MOXI
– Historical Society of Palm Beach Endless Summer
– Princess Grace Foundation
– Somaly Mam Foundation
– Voices for Children
– United Way of Santa Barbara
– Yele Haiti
– Aspen Snowball – BCRF – Blue Marine Foundation – CALM – CORE – Four Arts Palm Beach – Kristi House – Lotusland – Make a Wish Foundation – Miami Children's Hospital – MISO – MOXI – Historical Society of Palm Beach Endless Summer – Princess Grace Foundation – Somaly Mam Foundation – Voices for Children – United Way of Santa Barbara – Yele Haiti